Podcast use cases are evolving, and it’s no secret that they are an excellent communication medium in organizations. Brands are now realizing that they should have a podcast, just like they have a blog.

If you’re wondering, ‘How do organizations use podcasts,’ keep reading.

In this step-by-step guide, we will discuss the unique use cases of company podcasts and the best platforms for distributing private podcasts.

TL;DR – How Do Organizations Use Podcasts?

In a hurry?

Here are 3 ways organizations use podcasts. We will cover them in detail later in the blog.

1. Internal communications
2. Sales
3. Company events

Hello Audio can help you launch a successful corporate podcast for any of these uses.

Easily create private RSS feeds from existing video and audio files in minutes. Then, share the exclusive content with members of your organization. Our platform also integrates with workplace tools you may already use, like Zapier.

Sign up for our free trial to modernize your internal communication and create deeper connections with your employees.

What are Corporate Podcasts?

Corporate podcasts are an audio series produced by a company. 

These podcasts can be:

• Invite-only content that can only be accessed by select teams or all employees in your company
• Accessed by the public, including customers and stakeholders

Benefits of Internal Podcasts

Sometimes, businesses want their podcasts to be private for various reasons.

Let’s explore the 5 podcasting advantages:

• They are convenient: Internal podcasts allow you to avoid interruptions and enhance productivity. Your team can tune in during their daily routine, whether out on a stroll or relaxing with coffee.
• They are secure and protect sensitive information: Private podcast RSS feeds allow for gated and password-protected information, so you can be sure only authorized team members have access.
• They deliver a consistent message: Internal podcasts allow you to spread consistent messages to every team member, whether it’s company news or leadership insights.
• They are engaging: Unlike reading emails or attending meetings, internal podcasts hold the audience’s attention better and have a natural conversation about company issues.
• They help you repurpose business content: With Hello Audio, you can extend the lifespan of your existing business content into internal podcasts. You can convert meetings, videos, and call recordings to internal podcasting, making your content easy to consume.

In-depth Answer: How Do Organizations Use Podcasts?

So why would your company want to use podcasts? Check out the three use cases below:

1. Internal Communications

Due to the constant distraction of digital gadgets and the internet, it’s hard to grab your team’s attention, update them on company news, or build an internal culture.

Internal podcasts redefine and modernize communication because they’re quick, convenient, and improve employee engagement.

Let’s explore how organizations use internal comm podcasts:

• Share Updates: Podcasts can help you efficiently send company updates or key messages to a specific department or team. 

• Provide a Superior Onboarding Experience: You can create a podcast series to onboard new hires. Every employee can tune in to learn facts about your organization, the benefits of working there, the mission, etc.

• Employees Feel Connected: Podcasts bring your employees together, regardless of their department or position. Infuse your podcasts with personality to keep your team interested and encourage them to consume all content.

• Keep Your Team Educated: You can keep your team informed about industry developments, company values, policies, and expectations. Your employees can also access on-demand training materials.

• Cultivate a Positive Culture: Podcasts have emerged to share the company’s values and purpose in a relatable way that the employees can understand. Your podcast can showcase the company’s wins and employees’ achievements, fostering a sense of pride.

2. Sales

When it comes to sales, podcasts are the secret weapon for strengthening relations with existing and new clients.

Here are ways to use podcasts to attain success in marketing and sales:

• Build a Relationship with Your Audience: Podcasts help you create an online community with your listeners, encouraging listeners to connect with your brand on social media or through dedicated forums.

Ultimately, they will feel connected to your organization.

• Use Podcasts as Case Studies: Like blogs, you can showcase your work to potential clients through case studies. You can show your listeners that you’re knowledgeable and credible.

• Generate and Warm Quality Leads: With podcasts, you can leverage lead magnets like free resources, running contests, and free consultations to create a podcast email list.

Podcasts also allow you to showcase your expertise in your industry and help close qualified leads. You can also nurture warm leads through the sales journey to boost conversions.

3. Company Events

Your organization can leverage live podcasts to broadcast events like panels and trade shows.

Let’s explore the specific ways you can use live company podcasts:

• Connect with the Audience in Real Time: You can broadcast major company events or announcements, such as launching a new line of merchandise. This can create excitement and appeal to the community, which enjoys live shows.

• Create an Interactive Experience with Listeners: With live broadcasts, you can connect with your attendees in real-time, allowing the audience to engage in discussion through Q&A sessions or send instant feedback. 

Eventually, your company can gauge the reactions and refine the content accordingly.

• Generate Timely Content: When you host live podcasts, you can create unique content related to the event. For instance, you can share event-specific insights or interview speakers.

• Expand Your Network: Through podcasting, your organization can form new partnerships with industry experts and enthusiasts across industries. You can also increase your online visibility and reach a wider audience.

Best Tools for Private Podcasts

Selecting the right platform to create, host, and distribute private podcasts is just as important.

Check out our top 3 private podcasting solutions:

1. Hello Audio

Hello Audio is a one-stop shop for all your private podcasting needs.

We provide the easiest way to launch secure, private audio feeds in minutes. You can easily upload your existing files (like meeting recordings and courses) and convert them into private audio feeds. The podcasts are automatically sent to listening apps like Overcast and Podcast Addict.

In addition, you can schedule episodes, segment your audience, and track listener analytics per episode.

Request our instant demo and discover all the features you need to launch, host, and manage your exclusive company content.

2. Podbean

Podbean is a platform for hosting, promoting, and monetizing corporate content.

It offers secure private podcasts with SSO login and an app where your employees can access content. Besides, you can live stream your podcasts and record shows remotely.

However, the Podbean private podcast feature is only available under the business plan.

3. Captivate

Captivate is another private hosting solution on our list. 

With this tool, you can send secure invites to your employees via unique URLs, and they can access the private content through their favorite podcast app.

How to Start Podcasting as an Organization

Interested in creating your corporate podcast?

Follow these 5 steps to help you get started:

1. Start with Podcast Planning

The first step in starting company podcasts is to plan. Some of the essential tips to remember at this stage are:

• Outline your objectives clearly – whether you want to build your organization’s thought leadership, make announcements, foster a positive culture, or improve engagement.
• Determine the podcast metrics you’ll measure.
• Decide on the type of podcast content.
• Consider the platforms you’ll publish your podcasts, like Spotify and Overcast.

2. Set Up Your Podcasting Equipment

While you can record your podcast with your phone, we recommend you don’t! 

Invest in essential podcast equipment, such as a mic, headphones, a pop filter, and an optional podcast camera. Also, choose recording and editing software and a podcast hosting solution.

Of course, we recommend the Hello Audio hosting platform because it has all the features you need to create, launch, publish, and manage your private podcasts.

3. Prepare and Record

You need a little preparation before hitting the record button. Keep the process simple using these tips:

• Write a detailed podcast script highlighting the topic. For instance, you can have an outline with the latest company news.
• Pick a quiet space with minimal distractions and lots of rugs, pillows, and carpets to prevent echo.
• Record test your equipment at different positions to settle for the best.
• Try to relax during recording, and don’t worry about making mistakes.

Quick Note: Remember your preexisting video and audio files are troves of content. 

Consider Hello Audio if you want a hassle-free method of creating corporate podcasts. 

Our platform lets you convert meetings, event replays, courses, and TikTok videos into MP3 audio files and share them with your team members.

Furthermore, Hello Audio auto-transcribes each episode, making the transcriptions great for blog posts.

4. Edit and Refine Your Audio

The next step is to clean up your recordings using the editing software you chose earlier. To improve your audio quality, you can follow these three tips:

• Remove background noise and cut out long pauses and mistakes
• Add your pre-recorded intro and outro message
• Add some royalty-free music.

5. Distribute Your Corporate Podcast

If you want private podcasts, export your audio (or video) file and upload it on Hello Audio.

Don’t worry about the file format; Hello Audio automatically converts them into MP3 audio files.

Our platform then creates private RSS feeds with a few clicks. It lets you add specific email addresses and send unique links to your team so they can listen to the audio feeds via their favorite podcasting app.

Besides, you can manage access if the members leave your company.

Frequently Asked Questions (FAQs)

Still wondering, ‘Why podcasting?’ 

Find answers to common questions about company podcasts.

How Do Organizations Measure the Success of Their Podcasts?

With Hello Audio, you can monitor and analyze your employees’ and customers’ listening habits by episode. This will allow you to measure engagement and verify compliance.

Besides, you can assess the long-term impacts of your podcast content through employee satisfaction and retention. You can determine the impact of podcasts through engagement and overall ROI.

What are the Technical Requirements for Organizations that Want to Start a Podcast?

At Hello Audio, you don’t require technical skills to start your corporate private podcast.

Our platform is intuitive and easy to use, and we provide guide wizards to help you with your onboarding process.

What are the Challenges Organizations Face When Creating Podcasts?

Some of the challenges companies face in their podcasting journey are:

• Running out of engaging content after covering more passionate subjects
• Investing in recording and editing equipment and finding a reliable hosting platform
• Managing internal podcasts, including having a consistent publishing schedule and tracking listener engagement.

The solution?

Hello Audio lets you repurpose your existing files — meetings, event replays, Zoom recordings, and more — into private corporate podcasts. So, you can launch as much content as you want without ever hitting the record button.

You’ll also enjoy automatic podcast distribution, automatic transcripts for all podcasts, and access to data from each episode.

Conclusion

As you’ve seen, you can leverage exclusive, private podcasts to streamline your internal communications and connect with your customers.

You’ll love how easy it is to get your private podcasts up and running with Hello Audio.

You can repurpose your corporate content in minutes, such as event replays and Zoom call recordings. Our platform then lets you send a unique link to your members so they can listen to your private podcasts on their favorite listening app — Spotify, Apple Podcasts, or more.

Try Hello Audio today and join users who have received over 2 million downloads of their private podcasts via our platform.