The Complete Guide to Private Podcasts – How to Create, Host, and More

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What is a Private Podcast?
Nora Sudduth - Hello Audio Co-Founder

Turn your content into private podcasts so your audience can listen to everything on the go. Try Hello Audio (for free) for 7 days!

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Creating a private podcast could be fun and rewarding if you’re keen on podcasts but looking to shake things up a bit.

Imagine carving out a space that’s a tad more exclusive, where your content reaches a select, curated audience. It would be like creating your own VIP listening room in the vast podcasting universe.

Intrigued? We bet you are!

Let’s dive into a different side of podcasting, one that’s not just about reaching the masses but about connecting more intimately with your favorite people.

Ready to explore this with us? Let’s get started!

What is a Private Podcast?

A private podcast is much like the public podcasts you jam to during your daily routine, boasting engaging content, riveting stories, and all that jazz.

Whether behind a sleek paywall or through a nifty opt-in, a private podcast lets you communicate with a select audience. Only your chosen listeners get an all-access pass.

So, a private podcast is your go-to solution if you want to provide unique content, create a tight-knit community, or keep things down low. Keep it hush-hush, or spread the word; it’s your call.

Private Podcasts vs. Public Podcasts

We weren’t joking. The main difference between public and private podcasts is pretty simple. ANYone can listen to a public podcast. If you want to listen to a private podcast, however, you need special access from the creator. Boom! The end.

Jk, there’s a little more to it than that.

With public podcasts, the goal is often to reach a wide audience, grow brand awareness, and sometimes build authority. Now, there’s nothing wrong with those goals. In fact, it’s a good idea to keep them in mind regardless of whether your podcast is private or public.

But what if your goals are more specific? Enter → Private Podcast Feeds!

Close-up of a podcast microphone setup.

Why People Love Private Podcasts

Whether private feeds are behind a paywall or a free opt-in, private podcast feeds provide value. Yes, you could argue that exclusivity and scarce commodity strategies create hype. You might even be right! But that’s not why people LOVE private podcasts.

Creators love our private podcast because it makes achieving specific goals easy. Plus, they’re SO easy to set up. No joke, over 70% of our audience members launch their first feed in 24 hours. It also makes it much easier to put your premium content in a form your audience can consume on the go.

Speaking of your audience, that’s where private feeds really shine. Yes, we created Hello Audio to make things simpler for creators…but creators make things for their audience. That means private podcast feeds need to be simple and practical on all sides. For your audience, that means…

  • Content on the go
  • No complicated log-ins
  • Less screen time
  • Available on preferred streaming platforms

For YOU, however, that might mean…

  • Marketing that stands out
  • Tighter sales funnels
  • Fool-proof, uncomplicated tech
  • Control over WHO listens
  • Integrations with other platforms (Zapier, ActiveCampaign, ConvertKit, etc.)

Honestly, that’s just the beginning! Interested in hearing more about the different ways creators have used Hello Audio? Tune in to our Success Stories and hear all the details on private feed strategies and some seriously amazing results!

Close-up of a hand adjusting the playback on a podcast app on a smartphone.

Private Podcast Goals

Now that we’ve seen how important and specific private podcast goals can be, make sure you carefully choose yours. Setting the right goals is, in fact, the first thing you need to do before you actually create your private podcast.

We already know why podcasts are successful. Listeners can consume them on the go, multitask while listening, and people are likelier to listen to a podcast than watch an entire video. That means higher content retention, engagement, and completion. We get it, podcasts are great!

Say, however, that you’d like to launch a high-ticket coaching program to fill ten spots. Maybe you’d even like to grow your email list at the same time! That means you need to create a unique offer that captures emails, provides value to potential subscribers, and funnels listeners toward the Buy Now button. Now, those are some pretty specific goals…

…and a private podcast feed is JUST the thing! In this example, you could create a private podcast opt-in that gives listeners a glimpse of your coaching course. After providing their email address, you can send them a link to your private feed where your content will obviously SHINE.

Listeners will be adding your packages to their carts before you’ve had a chance to say, “If you’re interested in more…” 

Yes, public podcasts are versatile. But the goals you can achieve with a PRIVATE podcast are as specific as you want them to be.

Want to give students an audio-only replay of coaching calls they missed? Private podcast. Want to provide DIY hacks and then direct listeners to your checkout for done-for-you services? Private podcast. Want to create easy-to-consume SOPs for internal use within a large corporation? Private podcast, babyyy!

Enjoying this guide so far? Bookmark these for later:

How to Create a Private Podcast

Here’s your detailed roadmap to creating a private podcast with Hello Audio. By following this guide, you’ll be well on your way to podcasting success. Let’s get your private podcast journey rolling:

Step 1: Login and Get Comfy

First, let’s get you logged in. Use your web browser to navigate to the Hello Audio app and enter Hello Audio. This page is where all the magic happens, so bookmark it!

The login screen for a website.

If you ever hit a snag or need some friendly advice, remember help is just an email away at

Step 2: Create Your Exclusive Feed

Now, onto the exciting part — creating your feed! Click “Create New Feed”.

Creating a new feed in hello audio.

Then, choose the “Create Private” option.

The create feed button on a website.

Here’s where you’ll lay the foundation of your podcast by adding a title, your name as the author, feed label, feed type, and an enticing description that will appear in podcast apps once listeners subscribe.

A screen shot of the create feed page.

The link field is essential, too — it’s how your audience will find you in some apps, so make sure it’s memorable and relevant.

If you’re aiming for a series of lectures, go for the “Instant” type for a continuous flow. Or if you’re planning a serialized saga, “Date-Based” will let you drip content over time.

A screen shot of the type of feed select one option.

Pro tip: Don’t have the perfect image yet? No problem! Put in a placeholder, and you can swap it out later when inspiration strikes.

Step 3: Add and Organize Episodes

It’s time to populate your podcast with rich, engaging episodes.

Simply drag your media files into the upload area, and voilà! Each file becomes an episode.

A screen shot showing how to add an item to your wishlist.

Are you looking to convert videos to audio? We’ve got you covered — no additional steps are needed. To ensure your files play in as many podcast apps as possible, Hello Audio only delivers MP3 audio files to listeners.

So, the conversion of video to MP3 will happen automatically. The whole process will only take a few minutes, depending on file lengths. During conversion, you’ll see the following message:

When your file is done converting to MP3, a media player will appear here so you can preview your audio.

Note: Do you keep seeing the same message without changing into the media player? The conversion may be stuck. Simply click “Replace Media” under that message to re-upload and try converting it again.

Pro Tip: Episodes are listed alphabetically, so a smart naming convention from the get-go will save you a headache later.

You can rearrange your episodes for the perfect flow once uploaded and converted to MP3. For Instant feeds, drag and drop to reorder. For Date-Based feeds, click into episodes to adjust titles or change the scheduled date.

Make sure your episodes shine. Publish them when ready, or schedule them to drop at just the right moment.

Step 4: Amplify Your Audience

This step is about growing your listener base and making your content accessible to the right ears.

With Hello Audio, you’ve got options. The “Universal Link” is your straightforward choice for mass distribution — we’re talking big email blasts or social shares. Each feed is automatically created with one.

Create a new universal link.

NOTE: You can’t remove an individual listener’s access using a universal link. Whoever gets it will have access until you create a new Universal Link or archive the entire feed for everyone.

Pro Tip: If you want a more tailored approach, dive into the “Listener & Links” section to assign Unique Links for each listener. You can add them individually or all simultaneously with a bulk email upload.

Send out links directly through Hello Audio or use a CSV download for your preferred email system.

Step 5: Automate and Streamline

Want to make your life easier?

Hello Audio integrates with Zapier so that you can automate the addition of listeners to your feed.

Create a Zap, configure it to add listeners, and send out subscribe links automatically after they take a specific action, like signing up on your website.

Dive into the nitty-gritty of setting this up with our detailed video guide on getting started with Zapier for Hello Audio.

Step 6: Manage Your Listener Base

As your podcast grows, so will your community. Managing your listeners is crucial to maintaining an exclusive feel and ensuring only the right people have access.

Hello Audio makes it easy to turn off access for individual listeners — just flip their switch. If you need to make broader changes or remove access in bulk, you can automate these actions with Zapier.

Person with phone and microphone laughing.

Can You Make a Private Podcast on Spotify?

Want to step up your podcast game with a touch of exclusivity on one of the world’s most popular streaming platforms?

With Hello Audio, you’re not just creating a podcast; you’re crafting an exclusive listening experience for your audience. Adding those private audio feeds from Hello Audio right into Spotify will give your listeners the freedom to tune in through their preferred app.

How to Make a Private Podcast on Spotify

The process differs from your usual setup, and a few Spotify-specific nuances must be considered.

From making your feed visible (but not the content — shh, that’s still private) to ensuring every link is secure and clickable, we’re diving into the details.

1. Create Your Private Podcast

Set up your private podcast on by uploading and organizing your episodes. Create a captivating series that your audience can’t resist.

Remember, this is your stage, so make every episode count with intriguing content that reflects your unique voice and style!

2. Get Your Podcast’s RSS Feed

Once your podcast is ready on, obtain the RSS feed link for your podcast.

This link is like a secret handshake between Hello Audio and Spotify, allowing your podcast to strut its stuff on Spotify’s platform while still keeping the velvet rope of privacy firmly in place.

3. Spotify for Podcasters Account

Log into your Spotify for Podcasters account. If you don’t have one, you’ll need to create it.

This account is where you’ll see all the magic happen, from stats to listener feedback, so get cozy — it will be your new podcasting hub!

4. Submit Your Podcast to Spotify

In your Spotify for Podcasters dashboard, submit your personal podcast’s RSS feed. This way, you officially invite Spotify to your private party on Hello Audio.

Just know that it might take a little shimmy and shake for your podcast to appear in search results or the app, but patience, podcaster! Soon, your content will be dancing in the ears of your exclusive Spotify listeners.

5. Control Access Through

Manage your podcast’s privacy and listener access through your account, even though it’s available on Spotify.

You’ll provide unique access codes and links to your chosen audience, ensuring that only your selected audience can subscribe to your exclusive content.

Close-up of Samson microphone on stand.

Remember the Nuances: Spotify’s Private Podcast Style

While you’re basking in the glow of your new Spotify presence, keep in mind a few Spotify-specific quirks and features:

  • Visibility: Your private feed can be seen, but the actual audio content plays coy — it’s still private. Titles, descriptions, and show notes are out there, so dress them up nice, and remember, everyone’s looking!
  • HTTPS Links: Ensure all your links in the show notes are HTTPS, not HTTP, or they won’t be clickable on Spotify.
  • Instant and Date-Based episodes: All episodes will show the same date to every listener, as drip feeds don’t work on Spotify. It’s a universal party date!
  • Unique access: Spotify requires a guest list. Each listener needs their unique invite (link) to your content, which generates their unique access code. No plus-ones here!
  • Listener personalization: Spotify keeps it generic, so don’t expect to call out your listeners by name.
  • Tag requirements and dynamic content: Some of Hello Audio’s features won’t take the stage on Spotify — universal links, listener personalization, and tag requirements for episodes won’t work. Keep it simple for a smooth performance.
  • Stats and claims: Remember, Spotify’s stats are like a private diary — it keeps its records separate from Hello Audio’s. You can peek at this diary by claiming your feed on Spotify’s dashboard.

Follow these steps and keep these nuances in mind. You’ll be the director of an exclusive audio experience that’s personal and widely accessible, thanks to the blend of Hello Audio’s private podcasting charm and Spotify’s global stage.

Podcast recording equipment featuring a high-quality microphone and screen filter, blurred monitor behind.

Top 3 Tools for Private Podcast Creators

You’ll need trusty tools to take your private podcast to the stratosphere of success. Let’s break down the top 3 game-changing tools for private podcast creators. Each one brings its unique flavor to the mix, ensuring your podcast is heard and revered!

1. Hello Audio is the show’s star in private podcasting. This platform lets you easily create, manage, and distribute exclusive audio content.

Tailor your podcast to a select audience, manage who gets access, and create an intimate listening experience as exclusive as a velvet-rope event.

Whether you’re looking to share knowledge, connect with a community, or provide training, makes it simple and effective.

2. Canva

Every great podcast needs an eye-catching cover, and that’s where Canva waltzes in. This user-friendly graphic design tool lets you create professional-looking artwork for your podcast without needing a degree in design.

With thousands of templates, images, and fonts at your fingertips, you can craft the perfect visual representation of your audio brand.

Whether it’s your podcast cover, promotional materials, or social media graphics, Canva ensures your visual game is as strong as your audio content.

3. Hootsuite

Once you’ve got your podcast and visuals down pat, it’s time to shout it from the digital rooftops with Hootsuite. This social media management tool is like having a megaphone that reaches every corner of the internet.

Schedule and publish posts across multiple platforms, track engagement, and manage all your social media interactions in one place.

Promote your private podcast episodes, tease upcoming content, and build an engaged community around your brand. With Hootsuite, you’re not just posting but strategizing like a social media savant.

With these three tools in your arsenal — Hello Audio for exclusive content creation, Canva for stunning visuals, and Hootsuite for omnipresent social media management — you’re well on your way to producing a private podcast that’s as professional as it is personal.

Professional black microphone in front of a laptop, next to a spiral notebook.

10 Private Podcast Tips & Tricks

Here are ten tips and tricks to make your private podcast a hit among your selected audience. Consider them to ensure your podcast reaches and resonates deeply with your listeners:

  1. Define Your Audience: Tailor content specifically for your target listeners.
  2. Quality Content: Focus on high-quality, engaging content.
  3. Regular Schedule: Maintain a consistent publishing schedule.
  4. Interactive Elements: Include Q&As or feedback sessions.
  5. Exclusive Content: Offer unique content not available publicly.
  6. Privacy Settings: Regularly review and manage listener access.
  7. Promotion Strategies: Promote internally or to a select audience.
  8. Use Analytics: Track listener engagement and feedback.
  9. Technical Quality: Ensure good audio quality and editing.
  10. Guest Speakers: Invite guests for added value and interest.

By incorporating these tips and tricks into your private podcast strategy, you’re not just sharing audio content but creating an audio experience that values quality, engagement, and listener satisfaction.

Happy female podcaster speaking into a studio mic while wearing headphones.

Frequently Asked Questions (FAQs)

Have you got lingering questions? Check out our private podcast FAQs to quickly clear up any uncertainties and keep your podcasting journey on track!

Can You Monetize Private Podcasts?

Absolutely, you can monetize private podcasts! Offer them as part of a membership, exclusive courses, or premium content for subscribers. It’s all about providing value that listeners are willing to pay for. Keep it exclusive; keep it enticing!

What Content Works Best for Private Podcasts?

Educational, exclusive, or highly personalized content works wonders for private podcasts. Think insider tips, coaching sessions, or members-only insights. The key is offering something valuable and unique that listeners can’t find anywhere else.

Can You Password-Protect a Podcast?

Yes, with platforms like, you can password-protect your podcast, controlling access through unique links or passwords for each listener.

Have More Questions About Private Podcasts?

Try our FREE Hello Audio Instant Demo! You’ll learn about the different types of private feeds, which ones may be right for you, actionable steps to create and deliver your first private feed, and LOTS of helpful resources.

You already know you’ve got something important to share, otherwise, you wouldn’t be here. Let’s get your content into your audience’s ears as soon as possible. Start your free trial today and get all the support you need to add value to courses and funnels while WOWing customers. Let’s make it happen!

Your audience is mobile, your content should be too

Nora Sudduth - Hello Audio Co-Founder

Turn your content into private podcasts so your audience can listen to everything on the go. Try Hello Audio (for free) for 7 days!

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Nora Sudduth
Nora Sudduth
Hi, I'm Nora, one of Hello Audio's co-founders. Try Hello Audio for 7 days, absolutely free.
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