Do you have a lot of content catching dust? Give your branding strategy a virtual cleanse with content repurposing.

According to a survey conducted by Referral Rock, 94% of marketers repurposed their content last year. The remaining 6% plan to do so in the future.

Repurposing is a great way to present old content differently. You draw in more traffic by modifying an existing content piece for a specific platform.

But what if you lack the time or resources?

Here’s what you can do.

With a content repurposing tool, you can create dozens of content pieces from a single source within minutes, like using a tool for repurposing a video into short clips to enhance your social media standing.

Let’s look at the top tools that can help you do so.

TL;DR – 11 Best Tools for Content Repurposing

You can use various content repurposing tools to increase brand visibility online. Keep scrolling to learn more about the features you need to consider when looking for one.

Here are some of the best tools for content repurposing.

1. Hello Audio
2. Instant Video Creator
3. AI Social Content Generator
4. ChatGPT
5. Lumen5
6. Repurpose.io
7. Canva
8. Automata
9. Wavve
10. Vidyo.ai
11. 2short.ai

We will look at each of these in detail below while learning how we at Hello Audio can amplify your marketing!

The Importance of Repurposing Content

Repurposed material will always capture the attention of those users who may have skipped your post.

Here’s why content repurposing is an excellent strategy:

Increases Visibility

It helps your brand reach a wider audience. When you deliver content in different formats, you target users of all kinds. You can share it on different channels and platforms so it appeals to different preferences.

Targets All Kinds of Users

It makes the content accessible to a broader audience. Since each platform has a unique user base and consumption preference, repurposing helps you tap into these diverse groups.

Enhances Audience Engagement

It allows users to interact with the brand content differently. With this in mind, take, for example, a video recording of an interview. You can quickly convert this media into podcast content using Hello Audio to improve audience engagement levels.

Reinforces Branding

It reinforces the brand message and values across different channels. Repurposing content in different formats with a consistent tone helps build trust, recognition, and loyalty with your audience.

Features to Look for in Content Repurposing Software

It’s essential to identify your needs when looking for content repurposing tools.

Do you want to repurpose a TikTok video into a podcast? Maybe you want to repurpose a meeting recording or a webinar. Factor in budget constraints, marketing goals (if any), and other functions before choosing a tool.

When comparing different content repurposing tools or applications online, here are some common features to consider.

User-friendly Experience

The best content repurposing tool should enable you to recycle much content without burning out!

So, it’s essential to choose a tool that:

• Provides a flexible and adaptive mobile interface 
• Allows monitoring more than one process on the screen 
• Consists of a simple layout with easy-to-understand visuals 
• Provides basic content editing and formatting options 
• Optimizes your personalized feed with relevant content

Automation and Behavior Tracking

Some AI-enabled content repurposing tools help map out the user’s journey when they’re listening to your feed.

Take the example of a podcast repurposing tool.

You can trigger an action based on the listener’s behavior or browsing preferences, add them to another feed, and more. As a result, you can stay informed of their progress or determine the target audience.

Additionally, some tools allow users to tag other listeners so they can access the feed, helping you target all kinds of listeners with specific pre and post-roll content.

Diverse Compatibility

Most content repurposing tools will be compatible with various content formats, including audio, video, and image. It should give you access to multiple social media platforms, most common to brand marketers.

For instance, if you want to repurpose old video content into a podcast, you’ll need a tool to convert the existing content into audio media. It should be compatible with MP3, MP4, and more video formats.

Watch this instant demo of Hello Audio and convert all your media files into podcast episodes within minutes.

Cost-effective and Affordable

The amount you want to invest in a tool will depend on your budget. Choose one that caters to your needs without burning a hole in your pocket.

Some companies may provide customized quotes, while others are subscription-based.

Based on your business requirements, you can decide on a monthly or annual plan. You can also access a few free features or try a trial version of the tool.

Still don’t believe content repurposing works?

Hear it from people like yourself who are already strengthening their branding goals with Hello Audio.

Top 11 Content Repurposing Tools

Here are some of the top-rated content repurposing tools in the market.

1. Hello Audio

Whether you’re an influencer or a brand marketer, Hello Audio helps you create private podcasts, broadcast content, and optimize feeds.

Features to look out for are:

• Personalized settings: The best way to increase the number of listeners is by customizing your content based on the listener’s search intent. With Hello Audio, you can do just that: create personalized feeds and tailor content to suit the reading interests of the target audience.
  

• Feed creation: This tool helps you create different types of audio feeds as it supports a wide range of content formats. With a private podcast, you have better control over the subject matter and can create podcasts from old material to generate audience interest.

• Podcast analytics: The tool also provides great insights into the listener’s behavior, interests, and more. It features a Super Listener Score that tells how often someone listens to your content. You can also release podcast episodes based on listener tags.

Build a network of listeners with us at Hello Audio. Test it out with a 7-day free trial and explore many more features.

2. Instant Video Creator

One of the best ways to increase page ranking is with SEMRush’s video app that repurposes your blogs into video content. Instant Video Creator helps you create branded, high-quality videos at an affordable price.

Features to look out for are:

• Different templates: Convert your website content into a YouTube, TikTok, or Instagram video, including an AI prompt and a blank template you can design from scratch and deliver to various platforms. 
• Simple and user-friendly buttons: Extract the content from your website and display the information on the screen. To customize the video further, you can also edit the text style, add voice notes, music, and other media.

3. AI Social Content Generator

Whether you’re a small business owner, entrepreneur, or a budding influencer, this tool is a game-changer.

AI Social Content Generator by Semrush helps generate a lot of short-form content, ensuring your brand has an active social media presence.

Features to look out for are:

• Consistent formatting: Transform your social media presence by posting all types of content (text, quote, image, etc.) in different formats. The tool helps maintain a consistent brand voice by automating content distribution. 
• Automated content: Create different captions, post titles, and hashtags effortlessly! This AI-enabled application can convert a single line of text into an interactive video like an IG post or a YouTube snippet to engage the audience.

4. ChatGPT

Harnessing AI for content creation and growth is a must if you want to stay a step ahead of the competition, both old and new.

ChatGPT is an NLP-based content repurposing tool that can fuel your content production. It enables machine learning algorithms to create or rewrite text based on your needs.

Let’s check this example.

If you want to convert a podcast video into text, here’s what you can do:

• Download the transcript from your Hello Audio account. 
• Copypaste the text into a Google Doc and split it into chunks. 
• Open ChatGPT on your browser. 
• Enter the information as a single chat message. 
• Add your instructions to the prompt and click enter.

ChatGPT will then summarize the entire transcript of your podcast episode into readable text – it’s now ready to be repurposed! You can also edit the prompt for better results.

5. Lumen5

Lumen5 can turn your text material (blog posts, whitepapers, eBooks, etc.) and other written content into videos using machine learning and AI.

Features to look out for are:

• User-friendly interface: Simplify the video development process with this repurposing tool, which is ideal for small businesses, start-ups, and entrepreneurs. It has an intuitive platform that offers many options to edit and summarize text. 
• Template library and built-in designer: Add relevant audio or visual footage from a template library that houses hundreds of royalty-free images, illustrations, and more. It also has a built-in designer that helps you edit the video content. 
• Automated buttons: This tool generates hashtags and captions for your social media posts. With ready-made captions, you can fire up your branding efforts across all marketing and social media platforms.

6. Repurpose.io

Repurpose.io helps marketing teams target specific audiences, increase outreach, and improve engagement with the content. You can streamline content workflow instead of working with a complex repurposing strategy.

Features to look out for:

• Automated repurposing: Creates one piece of content (e.g., an Instagram video) and automatically repurposes it into various formats across different channels. 
• Platform versatility: Supports major social media platforms, including Facebook, LinkedIn, Snapchat, Pinterest, and more. 
• Content adaptability: Resize your video content (e.g., video clips or reels) automatically, as per the platform and its content specifications.

7. Canva

Though Canva is identified as an image editing tool, it offers many features for repurposing content, such as:

• Diverse Compatibility: Turn dozens of existing content into new posts with this versatile tool. This includes infographics, social media videos, eBooks, webinars, presentations, and more. 
• Magic Switch feature: Repurpose content within minutes by creating the content for multiple channels simultaneously. You can resize the design, change text style or font size, and make other variations to the text. 
• Automated content: Generate social media captions and explore hundreds of ready-made templates. Even if you lack design experience, you can use the intuitive drag-and-drop editor to modify text.

8. Automata

Automata is an AI-powered content repurposing tool with 150+ content output types, including YouTube video formats, text-based narratives, and more.

What are its best features?

• Automated repurposing: Turn blog posts into videos, videos into blog posts, social media posts into email copies, etc. 
• Ready-made templates: The tool has built-in templates that help generate content within minutes for different platforms. 
• Consistent formats: Tailor the content to suit the tone and style of your target audience and the delivery channel. 
• Data analytics: Besides automating content repurposing, the tool offers useful insights after analyzing the content performance.

9. Wavve

Wavve specifically repurposes audio content into podcasts, audiobooks, and social media-friendly video clips. 

Features to look out for are:

• Automated content: You can use this tool to generate video summaries for an eBook or share podcast episode highlights. The tool helps you wow your audience with a comprehensive video that’s easy to digest. 
• Built-in drag-and-drop editor: Customize the clip by editing or adding text, images, animations, and more. You can also include summaries or captions to your videos by repurposing audio files into text format. 
• Transcription feature: Transcribe the text from your content media into text format to enable better accessibility. You could transcribe a podcast’s video and repurpose it as a social media post.

10. Vidyo.ai

Another AI-powered platform enabling content repurposing is Vidyo.ai, which turns long-form video content into bite-sized clips.

For instance, if you want to repurpose the content of a podcast interview, you can use Vidyo.ai to generate 30 to 45 short clips of the same. You can share these videos across social media and update your followers with new information.

Here are a few other features to consider:

• Automatic detection: The software identifies changes in a video and automatically converts the content into a high-quality clip based on the format requirements. 
• Scheduled posting: The software publishes these video clips with automated captions per your calendar. This helps you generate a viral following or gain traction for a post.

It’s easier to improve engagement through podcast snippets versus an entire episode. These snippets will engage with your target audience and enable your followers to listen to the entire conversation in the episode.

Sounds interesting, right?

Learn more about repurposing content for social media in our blog.

11. 2short.ai

2short.ai is another useful content repurposing tool that analyzes video content using AI-based algorithms. It will identify engaging bits and pieces of the video content and turn these into short, bite-sized clips.

Here’s how you can leverage this tool:

• Ready-made summaries: Mobile users lack the patience to read lengthy paragraphs or watch extensively long videos. With 2short.ai, you can create animated subtitles, logos for the clips, and branded overlays. 
• Content adaptability: This content repurposing tool helps resize video content by ensuring proper text alignment. It takes into consideration the technical requirements of all major social media platforms.

Frequently Asked Questions (FAQs)

Let’s take a look at some common FAQs around content repurposing tools.

Can Repurposing Tools Maintain Brand Consistency Across Different Formats?

Not every content repurposing tool can guarantee brand voice consistency.

Intuitive tools like ChatGPT can create text that suits the brand’s voice. However, you need more than plain text to maintain this across all channels.

Here is how you can ensure brand consistency when repurposing content:

• Prepare a brand style guide that factors in all formats and platforms 
• Establish clear rules and standards for any written, visual, and audio feed 
• Ensure the core message remains the same across all social media platforms

A repurposing tool can then efficiently restructure, resize, or reformat the content to suit the technical requirements of the digital platform.

How Can I Measure the Effectiveness of Repurposed Content?

Stick to the details and other statistics when analyzing the performance of any repurposed content.

Only measure what is required:

• Analyze content marketing metrics like organic traffic, number of unique visits, and the devices used to access this content. 
• Track engagement metrics and other social media performance indicators like number of shares and social media reach.

Conclusion

Don’t work against the clock. Work through it.

Integrating repurposing tools into your workflow will ensure you don’t run out of ideas or waste time looking for one. Whether a blog post or a podcast episode, an automated tool can refurbish everything from old to new.

Showcase your expertise with Hello Audio, which turns your content into digestible podcast material within minutes. We help create and deliver engaging podcasts of your best material in minutes.

If you’re looking to repurpose video content into accessible audio feeds, sign up for your free 7-day trial today.