Blogs and videos have dominated the business world. But did you know podcasts are another powerful and incredibly valuable business tool? 

Indeed, there has never been a better time for an organization to get into podcasting.

Below, you’ll discover the 15 compelling benefits of podcasts and more.

TL;DR – Benefits of Podcasting

Why are podcasts important?

Here’s a quick rundown of the 15 benefits of podcasts. We will discuss them in detail later in the blog.

1. Get the most out of your existing content
2. Generate and warm leads
3. Boost your revenue
4. Establish expertise and promote networking
5. Connect with customers           
6. Increase your brand’s recognition
7. Perfect for internal communications
8. Drive the website traffic
9. Forge emotional connections
10. Great for SEO
11. Retain existing clients
12. Excellent for evergreen content
13. Make data-driven decisions
14. Give your brand a voice
15. Stand out from the crowd

Want to leverage all these benefits? 

With Hello Audio, you can easily create exclusive private podcasts from your preexisting media files (like meetings and event replays). Then, share your member-only content with your listeners, and they can listen to it via their favorite podcasting app, like Apple Podcasts, Spotify, etc.

Start your free 7-day trial with us and get so much from your private podcasts.

What is Podcasting, and How is it Evolving?

Podcasting refers to preparing and distributing audio content to listeners via RSS feeds. The audio files can be uploaded to podcast directories like Stitcher, Google Podcasts, and TuneIn.

Below are the 7 ways podcasts are evolving:

1. A report from Edison Research shows that 62% of Americans have listened to audio content. So, businesses leverage podcasts to tap into an audience that prefers audio to reading blogs or watching videos.
2. Companies have also adopted private podcasting to modernize their communication systems. They can use private audio feeds to train employees or create a sense of community within their organization.
3. The introduction of video in podcasting has enriched the space, offering new ways for podcasters to connect with their audience.
4. Podcast software is becoming more popular, making creating and managing audio content easy. For example, Hello Audio lets you convert your video and audio content into private podcasts in minutes.
5. Another trend is live broadcasts, where podcasters can engage listeners in real-time and respond to their questions.
6. Monetizing your podcasts through sponsorships, paid content, affiliate marketing, subscriptions, and advertisements can help you earn a side or full income.
7. Listeners also consume podcasts on video platforms like YouTube.

Why More Businesses are Using Podcasting as a Strategic Business Tool

Why does everyone have a podcast? 

Check out 4 reasons brands are getting into podcasting:

1. Easy to Create and Consume

You don’t need a huge budget to start your show. Once you decide on your theme, you only need essential podcast gear, such as a mic, headphones, recording and editing software, and a hosting platform.

Podcasts can seamlessly fit into your audience’s daily routine, whether at work, exercising, or doing house chores.

2. Perfect for Internal Communications

Employees have become bored reading emails or staring at screens. You can create private podcasts to share company updates and strengthen connections with your team. 

Audio also makes it streamline onboarding and educate current employees.

3. Unique Medium to Engage Your Audience

Unlike other marketing channels, podcasts let you build an intimate and personal connection with your customers. You can showcase your brand’s personality, build a rapport, and create a community of loyal fans.

You can also use podcasts to gather customer feedback and establish a strong brand identity.

4. Stand Out from the Crowd

With so many brands vying for the customer’s attention, it takes time to get noticed. Creating quality audio content can help you share your industry expertise, differentiate your business from the crowd, and establish yourself as a thought leader.

Podcasts also let you create long-form content while capturing your listeners’ attention.

Top 15 Benefits of Podcasting for Businesses

If you’re still deciding whether to start a podcast, these 15 podcasting advantages will likely convince you:

1. Get the Most Out of Your Existing Content: With Hello Audio, you can get the most from your existing content (like meetings and recordings) by converting it to private podcasts.
2. Generate and Warm Leads: Podcasts are powerful lead-generation tools. They bring in quality leads by encouraging listeners to click on specific CTAs and sign up for exclusive content.
   Also, podcasts can warm leads throughout the buying funnel and convince customers to buy.
   
3. Boost Your Revenue: In addition to bringing in leads and sales, you can monetize your podcasts in several ways. You can feature sponsorships and ads, sell merch, or promote products.
4. Establish Expertise and Promote Networking: You can establish your thought leadership and credibility by bringing on guests like industry experts to add a new perspective on your content and tap into your guest’s audience.
5. Connect with Customers: Podcasts allow you to connect with your customers and build a strong community by answering questions in-depth, sharing your company story, and showcasing your team.
6. Increase Your Brand’s Recognition: Another purpose for podcasting is to help your customers recognize your brand. Audio content provides more context to your business, increasing its awareness and perception.
7. Perfect for Internal Communications: You can use employee-only podcasts to share company news, highlight your team’s achievements, and onboard new hires.
8. Drive the Website Traffic:  You can leverage audio content to increase your online reach, encouraging leads to your site.
9. Retain Existing Clients: Besides attracting new clients, you can use podcasts to keep your current clients engaged and encourage them to return for more.
10. Forge Emotional Connections: Businesses can share compelling stories, humanize the brand, and evoke emotional connections with the audience.
11. Great for SEO: To improve discoverability in search engines, you can optimize podcasts by including keywords in the podcast description and within other written content.
12. Excellent for Evergreen Content: Unlike short-form social media clips, podcasts don’t disappear. Your audience can enjoy your past podcast episodes whenever they want.
13. Make Data-driven Decisions: You can track your podcast metrics (like downloads and listener demographics) and gain valuable insights about your customers, which can help you improve your business.
14. Gives Your Brand a Voice: With audio content, you can build a consistent narrative around your business, making your brand more relatable to your listeners.
15. Stand Out from the Crowd: Podcasts can set you apart from your competitors and make customers choose you over the rest.

Tools and Resources for Successful Podcasting

Overwhelmed about starting your private corporate podcasts? Our platform makes the process easy.

With Hello Audio, you’ll get everything you need to launch and manage internal podcasts. Our platform lets you easily create private podcasts from preexisting files like meetings, online courses, event replays, audiobooks, Zoom recordings, and TikTok videos.

Then, it automatically submits your private audio feeds to major listening apps. You can also segment your audience and monitor listener behavior per episode.

Request our instant demo and see Hello Audio at play.

Frequently Asked Questions (FAQs)

Still wondering, ‘Why start a podcast?’ Get some answers to commonly asked questions below:

How Does Podcasting Facilitate Networking and Partnership Opportunities?

Some of the ways you can network and gain partnerships through podcasts are:

• Invite guests to your show and make appearances on other shows
• Meet new people and create strong ties with experts in your niche or different industries
• Ask your guests to promote your show so you can extend your brand’s reach

What are the Benefits of Podcasting in Content Marketing Strategies?

Here are some benefits of including podcasts in your content marketing strategies:

• Target your audience who prefer listening while multi-tasking rather than reading and watching.
• With over 500 million podcast listeners, you can tap into this audience.
• Compared to written content, podcasts can build a dedicated online community.

How Can Businesses Use Podcasts to Educate their Audience?

You can use podcasts to educate your audience in these ways:

• Showcase your expertise in your industry by creating and sharing relevant content
• Position yourself as an authority in your field
• Invite experts that add value and refresh your content with new perspectives

Conclusion

Podcasting has several benefits you might not have considered, from transforming internal communication to nurturing customer relationships.

Inspired to start your podcast?

At Hello Audio, we provide the easiest way to launch secure, private podcasts for your business. Our platform lets you add specific tags, create transcripts, and track analytics per episode.

Start our 7-day trial with us and bring podcast value to your business.