Coaching Amanda Chils on Selling Trauma Support Programs to Corporate vs. Direct-to-Consumer

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Coaching Amanda Chils on Selling Trauma Support Programs to Corporate vs. Direct-to-Consumer

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Inside This Episode

In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created “Exhale and Release,” a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn’t always the most scalable one.

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