The best podcasters, like Alix Earle, Chuck Bryant, and Josh Clark, continuously use winning strategies to produce studio-level shows. You can also use these tips to create podcasts that your listeners will enjoy.

This blog shares expert tips for each podcasting stage—production, recording, editing, SEO, and marketing —to help you stand out from the competition and grow your show.

Looking to start your private podcast?

Hello Audio lets you repurpose your video and audio files (including TikTok videos and Zoom recordings) into private audio feeds in minutes.

Our platform automatically transcribes your episodes and distributes them to apps where your listeners can find them, be it Spotify or YouTube Music. It also gives you analytics on your listeners per episode.

Join our free 7-day trial to start your podcast — without recording!

How Can You Benefit from Podcasting Tips?

With these expert tips, you can leverage all the benefits of podcasting. 

Let’s see some of them: 

• Increase Your Reach: With 70% of Americans listening to a podcast every week, you can use our tips to engage that audience, build a relationship, and grow your business.

• Monetization Opportunities: Our tips can help you grow your audience and monetize your show. You can feature sponsored content, charge guests a fee to appear on your show, or create premium membership content. You could also sell your merchandise or create online courses.

• Create Podcasts Like a Pro: With these tips, you can create, edit, and produce shows like a pro.

Common Podcast Mistakes These Tips Will Address

Want to start your podcast the right way?

These are common podcasting mistakes to avoid (we’ve also shared an extensive list of tips to address them):

• Not Defining Your Audience: Not researching your target audience and targeting everyone can make your show less appealing.
• Not Prepping Your Guests: Most podcasters don’t research their guests or plan their episodes, making the show feel rushed and hard to follow.
• Lack of Marketing Plan: It’s common to assume that listeners will flock to your podcast once you release an episode.
• Poor Audio Quality: Muffled audio with background noise, echoes, and unclear sound gives your audience a reason to tune out.
• Ignoring SEO Strategies: Many podcasters assume they will rank in the search engines without optimizing their podcasts.
• Inconsistent Release Schedule: Another mistake is the lack of regular release dates, which can frustrate listeners and decrease retention.

Podcast Tips for Every Phase of the Process

Want to produce the best podcast?

Below, we’ve compiled the top tips that set your show up for success, save time, and avoid the mistakes mentioned above.

Podcast Production Tips

Before recording, research and plan your podcast. 

Here are tips to keep in mind at this stage:

1. Define the Podcast and the Ideal Listener: Understand what makes your podcast unique and research the target audience. This will lay a foundation for the content, the tone, and the format.
2. Set the Podcast Goals: Outline the goals of starting your podcast, whether they are building a community, generating leads, earning revenue, or creating thought leadership.
3. Select the Structure: The next step is to structure your podcast for higher listener retention. Outline the theme (or topic), the subtopics to cover, the number of episodes, and the average podcast length.
4. Pick the Format: Choose a format that best suits your show, whether it is a conversational, panel, or solo podcast.
5. Scheduling: Create a podcast calendar to define when you’ll be recording, editing, and releasing episodes. This will hold you accountable and ensure content is ready on time.

Podcast Recording Tips

Aim to achieve quality recording to reduce unnecessary editing tasks.

Here are tips to nail your recording:

1. Invest in a Mic and Headphones: A superior microphone creates quality sound, while headphones reduce audio feedback.
2. Position the Microphone Correctly: Place your mic directly in your mouth. Remember to have a pop filter to remove the ‘b’ and ‘p’ sounds.
3. Use Recording Software: Choose the best podcast recording software with multi-track, video, remote, and local recording capabilities. Also, opt for one that can record 4K video and 48kHz audio.
4. Soundproof Your Studio: To absorb external noise, fill your space with pillows, couches, and a carpet. Also, shut your doors and windows and turn off machines to reduce extra noise.
5. Avoid Unnecessary Noise Movements: To reduce background noise, keep your body still and avoid fidgeting. Also, turn off your phone and consider muting guests who aren’t actively contributing.

Podcast Editing Tips

So, once you’ve recorded your episode, what are the vital editing tips you shouldn’t miss?

Check them out below:

1. Pick the Right Editing Software: Select the best podcast editing software for multi-track and non-destructive editing. Ensure the tool is compatible with your device and has a simple-to-use interface.
2. Remove Filler Words: Remove distracting filler words like ‘ums’ and ‘uhs’ and long pauses to make the recording more concise and natural.
3. Integrate Music and Audio Effects: Add theme music in the intros, transitions, and outros. You can also include sound effects to enhance the mood and keep the listeners engaged.
4. Adjust the Volume Levels: Use compression to even out the volume level of each track, making it easier for listeners to hear.
5. Brand Your Podcast: Although optional, you can add personal touches to your show, including the logo, background images, fonts, and colors.

Podcast SEO Tips

Now that your final version is ready, how do you ensure your podcast appears in the search engines? 

Use these proven SEO tips:

1. Optimize Podcasts: Use relevant keywords in the podcast title, descriptions, and show notes to improve your organic ranking in search results.
2. Include Transcripts: Transcribe your podcasts to allow accessibility to the hearing-impaired audience.
3. Leverage Different Directories: Submit your podcast to directories like Spotify, Apple podcasts, Audible and Amazon Music, Youtube Music, Castbox, Podcast Index, and Pandora.
4. Create a Podcast Website: Develop a podcast website to increase traffic and credibility. Repurpose your podcasts into blogs and embed new episodes on your website to boost your ranking.

Podcast Marketing Tips

After you optimize and publish your podcast episode, what’s next?

Check out the strategies you can use to promote your podcast:

1. Collaborate with Other Podcasters: You can host other podcasters in your niche and appear on different shows. You can also cross-promote your show through social media shoutouts and ad swaps.
2. Repurpose Podcasts: Use your podcast to create social media clips and infographics and post them as Shorts, TikTok videos, and Instagram Reels.
3. Create Regular Newsletters: Create a mailing list to inform subscribers about new or upcoming episodes and keep listeners engaged.
4. Partner with Influencers: Work with influencers to tap into their active communities and build credibility and authority.
5. Pitch to the Press: Send well-written press releases to media outlets to improve brand awareness.
6. Request for Reviews: Ask listeners and guests to mention, review, or share your podcast, encouraging new listeners to try your show.

Podcast Tips and Tricks for Beginners

Just starting your podcast?

Here are additional tips to produce a great first show:

1. Script Your Podcast: Write out the sections of your podcast, including the welcome message, the CTAs, the outros, and the intro. With a podcast script, your show will sound effortless and exciting.
2. Keep Your Editing Simple: Don’t over-edit your recording, and re-listen to your podcast after editing to make the conversation natural and free-flowing.
3. Take Breaks: Breaks between your recording sessions allow you to recharge, review quality issues, and plan the rest of your podcast. Remember to hydrate to avoid unwanted noises from a dry mouth.
4. Publish Consistently: Record a backlog of episodes to keep up with your calendar and publish episodes consistently.
5. Keep It Real: Use light banter to connect with your audience and guests. Engage with your listeners on a deeper and more genuine level to build trust and loyalty.

Why You Should Trust Our Podcast Advice

Our platform is an all-in-one private podcasting tool that allows you to create, polish, and publish your private audio feeds from one place.

Don’t believe us?

Check out our success stories to see how our clients use our platform to boost their course consumption, create exclusive paid content, and build stronger connections.

An example is Jeremy, who used our tool to create a premium podcast, adding 16K revenue.

Ready to Launch Your Podcast? Try Hello Audio

Some of its highlights include:

• Our tool lets you drag and drop media files (including Zoom recordings, audiobooks, and coaching courses) and converts them into private podcasts in minutes.
• You can easily polish your private podcasts using our Dolby Audio Remastering tool.
• Our platform allows you to automatically distribute private podcasts directly to platforms your listeners use to tune in, such as Overcast and YouTube Music.
• Enjoy our vast AI tools to create Facebook, Instagram, LinkedIn, and blog posts. You can even generate YouTube descriptions and hashtags.
• Our tool monitors each episode’s performance, including the listeners’ demographics, playtime, and popularity.
• Our platform auto-transcribes each of your episodes.
• You can access robust analytics to gain insights about your listeners’ preferences, behavior, and more.

Want to try out the easiest way to start podcasting?

Get a 7-day trial — for free!

Frequently Asked Questions (FAQs)

Got questions about podcasting? We’ve answered them below.

How Often Should I Release New Podcast Episodes?

You can release an episode daily, weekly, bi-weekly, or monthly. The frequency of your releases typically depends on the trending topic, audience, guest schedules, budget, and podcast format.

How Do I Get My Podcast Listed on Major Directories?

These are the steps to get your podcast listed on popular podcast directories:

1. Use our platform to upload your pre-existing video and audio files.
2. Our platform will automatically convert them into MP3 and generate an RSS feed.
3. Copy the private podcast URL and submit it to your preferred listening app — Spotify, YouTube Music, or Apple Podcasts.
4. Once approved, you can start auto-publishing your episodes.

How Do I Choose a Podcast Hosting Platform?

Here are the top 3  tips for choosing the ideal podcast host:

1. Consider a platform that offers detailed listeners’ analytics.
2. Check if the hosting solution integrates with third-party apps and allows you to distribute the podcast.
3. Choose a tool with an easy interface to create, upload, and manage episodes.

Our platform has all of this!

It allows you to auto-publish private podcasts to major podcast directories and also integrates with third-party apps like Zapier, Stripe, and ActiveCampaign. Besides, you can track each episode and control listeners’ access to the content.

Conclusion

Creating the best show can be challenging; it requires a mix of planning, recording, editing, marketing, and SEO skills. With our comprehensive list of podcast tips, you can avoid common podcasting mistakes and make your show stand out.