Podcasting isn’t just for hobbyists anymore. 

It has become the perfect tool for businesses looking to modernize and streamline their internal communications, too. But is internal podcasting a good fit for your company?

In this blog, you’ll learn the benefits of an internal company podcast, how to implement one, and much more.

TL;DR – How to Start Internal Podcasting

Ready to start your internal podcast? 

Follow these five steps, which we’ll discuss in detail later in the blog:

1. Log in to Hello Audio and create an RSS feed
2. Fill in the details of your podcast
3. Upload episodes
4. Publish episodes when ready
5. Add listeners and share your episodes

With Hello Audio, you can quickly create internal podcasts from your existing media files, such as event replays or call recordings. Then, share the podcasts with your employees via a secure private RSS feed.

You can also add listeners, remove subscribers, add tags, and monitor listener behavior.

So, why wait?

Start your 7-day free trial and launch your private internal audio feed in less than a day.

What is Internal Podcasting?

Internal podcasting involves creating and distributing audio messages exclusive to a specific audience, such as your employees.

Unlike public podcasts, internal podcasts:

• Can only be accessed by a select audience since they’re invite-only content.
• Aim at training, engaging, and building stronger connections with your team.

Why Do Companies Prefer Podcasts for Internal Communication?

Along with the benefits discussed in the next section, here are 4 reasons to consider internal podcasting for your company:

1. Secure Access

With invite-only podcasts, you have complete control over access to sensitive information. 

You can grant access to specific team members (or the entire company) and revoke the permissions anytime.

2. Maintain Unified Messages

With well-planned content, everyone receives the same company message, preventing mix-ups and ensuring all members are on the same page.

3. Modernized Communication

Internal podcasts provide an easy way to share information without having your team sit for hours in boring meetings or skim through wall-of-text emails. 

Your employees can also tune in at their preferred time and from anywhere they want.

4. Track Engagement

You can monitor your team’s listening behavior by episode. For example, you can track the completion rate of training courses or how many of your employees make it through to the end of each episode.

These podcast metrics will help you assess what resonates most with your team and adjust content accordingly.

Tip: With Hello Audio, you can create exclusive content and share it with employees via a secure, unique link. You can also easily manage access and measure the metric of individual episodes.

Check out our clients’ success stories and learn how they’ve built stronger relationships with their listeners.

Benefits of Internal Company Podcasts

Check out the 4 ways internal company podcasts outperform emails, video calls, meetings, and other communication mediums:

1. Creating Engaging Internal Communications

Edison Research shows that 192 million Americans listen to podcasts. 

With these numbers, it’s likely your employees enjoy podcasts, too. So, you can use easy-to-consume and appealing podcasts to hold your staff’s attention longer.

2. Keeping Remote Members Updated

With a globally dispersed team, scheduling conference calls and meetings can be challenging.

Consider replacing your communications with internal podcasts so everyone can listen to them at their preferred time without interruptions.

3. Reaching Your Employees Easily

Podcasts are easy to interact with on the go or while multitasking — whether commuting, in the gym, or doing housework.

In addition, internal podcasts allow self-paced learning and provide an opportunity to get off the screen. Your team can also pause or rewind episodes as needed.

5. Exploring Topics Deeper

Internal podcasts let you discuss company issues in depth while making the episodes lively and engaging. 

You can use these podcasts to break down complex topics by having multiple episodes that explain different concepts in detail.

Key Use Cases for Internal Podcasts

The use cases of internal podcasts depend on the goals you want to achieve. 

However, these are the 4 common ways to use company podcasts: 

1. Sharing Internal Events and Updates

The most obvious use case for internal podcasts is effectively broadcasting company updates and news, ensuring everyone is in the loop. 

You can share updates on new projects, explain the shifts in your strategies, and more.

2. Onboarding New Employees

Podcasts are ideal tools to ensure new hires integrate successfully into your company.

You can highlight some of your company’s mission and value propositions. Besides, you can welcome the new staff, conduct team introductions, and share your company background.

3. Connecting with Employees

With internal podcasts, your company’s executives can connect with all the staff.

You can feature the CEO, the company founders, and team leaders to discuss decisions made or provide more context on specific issues. Ultimately, your team will feel more valued and connected to the organization.

4. Building a Positive Culture

Your company can build its culture through internal podcasting. 

You can share inspiring stories, highlight your staff’s work, and celebrate company wins. This will help you build stronger relationships, boost employee morale, and increase productivity.

How to Start Internal Podcasting from Scratch

Want to share your internal events, train your employees, or step up your communications?

Follow these 5 steps to launch your internal corporate podcast in minutes:

1. Log In to Hello Audio and Create an RSS Feed

Get started with our free 7-day trial with Hello Audio — no credit card required.

Next, you can create your feed by clicking ‘Create New Feed.’ You’ll be prompted to choose between creating an internal or public feed. In this case, click the ‘Private Feed.’

2. Fill in the Details of Your Podcast

The next step is to add your podcast title, the author’s name, and the feed label. You should also write a compelling podcast description that will appear in listening apps.

Choose the ‘Instant’ feed type if you aim for a series of podcast episodes to be released immediately or ‘Date-Based’ if you aim to schedule episodes in advance. Alternatively, go for the ‘Drip’ feed type to set up the pacing.

You should also include the feed image, which you can swap later for a better picture.

3. Upload Episodes

It’s time to upload your existing media files into the upload area. You can drag and drop a bunch of video (and audio) files, such as recordings, virtual events, courses, webinars, meetings, TikTok videos, and event replays. 

Hello Audio automatically converts each file into an mp3 private audio feed in minutes.

4. Publish Episodes when Ready

Once converted to mp3, the episodes are listed alphabetically. You can drag them to reorder, adjust the titles, or change the scheduled date.

When your episode(s) are ready, click publish.

5. Add Listeners and Share Your Episodes

Now that you’ve created your internal audio feed, the next step is to share it. You can add individual listeners and send unique links to each member.

Hello Audio also integrates with Zapier to automatically add listeners to your internal audio feed and send out subscribe links. The integration also updates the listeners’ access once they cancel their subscriptions.

Frequently Asked Questions (FAQs)

Still unsure about internal podcasting? 

Here are some answers to the commonly asked questions:

What Equipment is Needed for Internal Podcasting?

Although it’s possible to record podcasts from your phone, we recommend investing in this basic podcast equipment:

• Microphone
• A pair of headphones
• A recording and editing software

If you don’t want to create internal podcasts from scratch, consider Hello Audio. Our platform lets you convert your video and audio files to internal podcasts in minutes.

What Platforms are Best for Hosting Internal Podcasts?

Hello Audio is the best platform to create, host, and manage internal company podcasts.

Our platform automatically delivers internal podcasts to streaming apps like Spotify, Overcast, and more. You’ll also have access to advanced automation based on your listeners’ actions and detailed podcast analytics for each episode.

What Topics Are Suitable for Internal Podcasts?

Here are some internal podcast topic ideas:

• The experience of employees at your company
• Your employees’ success stories and their accomplishments
• New trends in your industry
• Q&A session with executives and employees
• The brand’s values, mission, and strategies

Conclusion

With secured access, increased engagement, and deeper exploration of topics, you can use internal podcasts as a novel communication tool in your company.

You can get started in five easy steps with Hello Audio.

Our platform lets you create internal audio feeds from pre-existing content and auto-publish the podcasts on your preferred directories. You’ll also have access to automatic transcription and listener analytics.

Ready to leverage the power of internal podcasts in your company’s communication? Get our 7-day free trial today!