Learn 3 ways private podcasts help you connect with your audience for higher conversions.
Every day, we’re exposed to massive amounts of marketing. Some experts estimate that Americans end up consuming thousands of marketing messages every single day. While that is a shocking amount, we’re obviously not clicking or buying from each piece of marketing. So, what sets some content apart from others? Connections!
Think about the last time you made a purchase, opted in for a freebie, signed up for a course, etc. Why did you do it? It was likely one of the following reasons: you needed something it offered or you desired something it offered. Either way, there was a personal connection of some kind.
So, how on earth are you supposed to make that personal connection with potential clients, students, or customers when they’re already being bombarded with marketing? Private podcasts!
READING TIME – 5 MIN
Private Podcasts Help Establish Trust and Build Relationships
You’re probably already aware of this, but audio is intimate. Having someone’s voice directly in your ear is a different type of communication than video or simply reading text. You get to experience the rise and fall of someone’s speech, the natural rhythm of their voice, the subtle nuances of their accent, and the passion when they talk about their expertise.
That type of intimacy immediately builds a relationship. Additionally, private podcasts allow you to take that relationship to another level. Features like dynamic content allow you to personalize feeds with pre and post-roll audio. So, not only do listeners feel like they’re really getting to know you, but they also feel like YOU know THEM.
What’s more, private podcasts are easy to use! We’ll cover that more down below, but we mention it here for a very good reason. When technology is clunky, tricky, or just downright difficult, it creates a negative user experience. The ease of private podcasts, however, creates a positive experience in their mind that they won’t soon forget.
Bottom line? Private podcasts help build relationships with the intimacy of audio while also building trust with dynamic content and ease of use. Speaking of how easy private podcasts are to use…
Private Podcasts Make Content Easier To Consume
Not only does this feature automatically create positive user experiences, but it also makes content easier to consume!
Private podcast feeds are available wherever your audience is. They don’t have to be chained to a desk or locked onto a screen. Instead, they can listen to your content on the go using their preferred podcast player.
Essentially, that means the “I don’t have time objection” doesn’t apply! What’s more, unlike most video content, your audience can listen to your feed in separate chunks without having to find their place again or rewatch everything.
Honestly, this is a huge deal. Of the thousands of ads we see every day, we ignore a huge chunk of them. When content is easy to consume, however, listeners are much more likely to finish the content. That means your premium content (course, lead magnet, newsletters, virtual events, etc.) will have a MUCH higher completion rate.
This is particularly important for content designed to produce a specific result. How many times have you developed a fool-proof system that WILL help listeners…but they never finish the content. That means lower user success rates. Private podcasts, however, have a MUCH higher completion rate.
Listener Relationship Management Features Improve Listener Experiences
Not all audio is created equal. And some of the most powerful advantages that private podcasts have over other forms of communication are analytics, triggered automations, and integrations.
A public podcast has access links open to the general public that aren’t tied to a specific email address. So, while a host can get basic info about the number of downloads and perhaps what device they’re using, that info doesn’t really help you understand who is specifically listening and what content they’re most interested in. It also means that listener behavior can’t be leveraged. This is where private podcasts really shine.
Obviously, with private podcasts, you get to control who gets access and for how long they get access. That’s because their access link is tied to an individual email address. This enables things like tagging individual listeners to give them access to specific episodes and targeting listeners with specific pre and post-roll content.
One of our users, Esther Ciganda, uses these features to make more informed decisions about what days of the week to post or drip content. “I can go into the stats and can see who’s listened, how many people have listened, how many downloads, etc.” For her, that’s meant higher conversions!
At the end of the day, the management features of a private podcast help you communicate more effectively to your audience. Now, THAT is a serious connection!
Try Hello Audio and Connect With Your Audience TODAY
If you’re here, you’re looking for ways to develop personal connections with potential clients, students, customers, etc. Consequently, you’re also interested in things like increased completion rates, sales, engagement, user success, etc.
Luckily, speaking directly to your audience with private podcasts can do ALL of those things!
What’s more, it doesn’t have to be some complicated marketing overhaul. We created Hello Audio so that content creators like you can upload their first private feed with simple recordings and a few clicks.
It’s time to put your message out there in a different way. Make your content more convenient and let your audience consume it 24/7, on the go, while actually getting to know you! Audio is personal, and that intimate touch can make a huge difference.
Sign up for our FREE Hello Audio Demo and Training! You’ll learn about the different types of private feeds, which ones may be right for you, actionable steps to create and deliver your first private feed, and LOTS of helpful resources.
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