Hello Audio includes CRM features making it so much MORE than a podcast hosting company.
It doesn’t really matter what type of business you run, a CRM tool is essential for managing relationships with current or potential customers. These systems help you improve customer relationships so your business can grow. Sometimes that means storing data, analyzing trends, etc.
So, what does Hello Audio have to do with customer relationship management?
A lot! Most public podcast hosting companies do JUST that—host. However, we’re all about private podcasts which use more data. Sure would be a shame if all that data just sat there, right? That’s what we thought! That’s why our users have access to features and functionalities that are traditionally only found in CRM systems.
Learn how Hello Audio users are leveraging listener insights for more targeted marketing and higher conversion rates.
Private Podcasts, Customer Data, and CRM Functionalities
Like we said just a moment ago, we’re a podcast hosting company that specializes in private podcasts. If you want a deep dive into the differences between public and private podcasts, make sure to check out our blog What’s the Difference Between a Public and Private Podcast?
For our purposes today, however, the key thing you need to know is that private podcasts aren’t open to just anyone. Okay, that seems pretty obvious, but hear us out. Private podcasts use unique access links that are tied to specific email addresses. So, why is that important?
Because not only does it mean you control who listens and for how long, it also means you’re able to monitor and analyze when and how much they’re consuming your content. With traditional public podcasts, there’s no way to track that kind of data.
This opens up a whole world of features and functionalities that have typically been reserved for CRM systems.
Segment Listeners in Hello Audio with Tagging
While sending one message to your entire audience has its perks, targeting your content to the right people in the right way boosts your chances of listener engagement. And with Hello Audio, you can segment your listeners with tags!
For example, say you tagged listeners as either buyers or non-buyers. Now, you can present them with different content based on those tags. That could be an entire episode or, with dynamic content features, you could add unique pre-roll and post-roll content.
Having personalized pre-roll and post-roll content can have a major impact on your listener’s overall experience. You can think of this as a targeted ad, or you could run a specific promotion with dynamic content. Either way, you’re putting your content precisely where it needs to go for maximum ROI.
Trigger Actions Based On Listener Behavior
Understanding where your customers are in the buying process is incredibly valuable. Have they just recently stumbled upon your content? Are they a longtime listener but have never made a purchase? Did they JUST download a specific episode? Leveraging this information allows you to interact with them in a more meaningful way.
With Hello Audio, you can trigger specific actions based on the way listeners engage with your content. For example, say someone downloads a specific episode or activates a specific private feed. Using Zapier or ActiveCampaign webhooks, they would automatically receive specific messages that are more relevant to them.
Essentially, you’re presenting them with the exact right messaging at the exact right point in their buying journey. Public podcasts simply don’t have the same level of insight into their listener’s behavior.
Give our Success Stories Podcast a listen and hear how Hello Audio has helped entrepreneurs manage their listener relationships for higher conversions.
Have More Questions About Hello Audio and CRM Features?
Try our FREE Hello Audio Instant Demo! You’ll learn about the different types of private feeds, which ones may be right for you, actionable steps to create and deliver your first private feed, and LOTS of helpful resources.
If you want to really engage with your audience and build connections, properly managing those relationships is key. That’s why we’re always looking for new ways to enhance, update, and grow our platform. Join the Hello Audio Facebook group to ask questions, see what others are working on, and to stay up to date on all of our latest updates.
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