Discover how Sarah used a private podcast to overcome sales objections, increase course consumption, and get 100 downloads in just 24 hours.

Sarah Masci teaches creative service providers how to work less and make more money with day rates and VIP Days. Through coaching programs, self-study courses, and workshops, Sarah helps her students avoid scope creep, inconsistent timelines, and even burnout. 

With students who were already busy, she wanted to transform her content to make it even easier to consume. That’s when she decided to try Hello Audio. Spoiler alert—it worked! 

She now uses Hello Audio for her entire course curriculum, for weekly coaching calls, on-demand webinars, and her team is always looking for new ways to incorporate it into their business.

Sarah Chose Hello Audio To Make Lessons More Accessible

Before using Hello Audio, Sarah had a problem that many online course creators experience. Busy students! Her students simply didn’t have enough time to watch all of the lessons inside her course. 

“Our audience consists of busy, overworked brand and web designers, copywriters, digital marketers, VAs, and a variety of other done for you service providers. The whole premise of our course is to help our students get more free time back. So, having them sit through more video content inside the course just seemed counterintuitive to our mission.”

The idea of offering on the go content immediately appealed to Sarah. She wanted to give students the opportunity to consume content while driving, walking, doing dishes, laundry, etc. These were all things they would be doing anyway, but having her course available via private podcast would allow students to multitask without missing a beat.

“As soon as I heard Lindsay talk about it, I knew it was something that needed to be incorporated into my program.”

Hello Audio Was Simple to Use and Inspired Her Team

Initially, Sarah assumed it might be hard to figure out. Luckily, the actual experience was FAR from complicated.

“As soon as we logged in and started using it, we realized just how simple it was. And the more we used it, the more ideas we had about how else we could actually use it for other parts of our business.”

This inspiration led to Sarah’s team creating an entirely new feed for their On-Demand Webinar Podcast. The ease and uncomplicated tech make it that much easier for Sarah and her team to create and run programs that look and feel professional.

A Private Podcast Helped Sarah Overcome Sales Objections

Considering the nature of her audience, it’s not surprising that many potential students were wary about how much time a course might take. Between juggling the everyday tasks of running a business with actual client work, adding another thing on top of that was daunting.

By offering her course as a podcast, however, she’s been able to crush that objection and enroll more students!

“We’ve been able to enroll more students who otherwise might not have joined because they were worried about having to sit in front of the computer for longer periods of time just to consume the content. And now, that’s no longer an issue.”

Current and New Students Loved The Course Podcast

When Sarah first informed her audience and students about her Course Podcast, the response was overwhelmingly positive.

“We were so excited to tell them about it and they were so receptive to it. They love that they can now listen to the course while they’re away from their computer. And when we launched the private webinar podcast earlier this year, we had over a hundred downloads within the first 24 hours. So, clearly our warm leads and our students are loving this podcast version of our content.”

Hello Audio is For Anyone Who Delivers Content On A Regular Basis

After having such a positive experience with Hello Audio, Sarah believes it’s a good solution for anyone who delivers content to a free or paid audience on a regular basis. 

“I highly recommend Hello Audio to all of my course creator friends and anyone who has a message that they need to share with their audience. The way of sharing messages through audio just works so well for so many people, there’s an endless amount of ways that you can use it.”

Honestly, we couldn’t have said it better ourselves. But we will say this; you should consider creating a private audio feed with Hello Audio if:

• You’ve been putting off creating a course
• You’re intimidated by other complicated audio tech
• You want to repurpose current course content
• You want to increase engagement, completion rates, sales, etc.

Want to Create Your Own Private Podcast Feed?

Watch our FREE Hello Audio Instant Demo! You’ll learn about the different types of private feeds, which ones may be right for you, actionable steps to create and deliver your first private feed, and LOTS of helpful resources.

You already know you’ve got something important to share, otherwise, you wouldn’t be here. Let’s get your content into your audience’s ears as soon as possible. Start your free trial today and get all the support you need to add value to courses and funnels while WOWing customers. Let’s make it happen!

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