Discover how Kat overcame her biggest sales objection and made life easier for herself and her students.
Kat Elizabeth, founder of Magnetic Brand Co, helps service-based entrepreneurs become the go-to experts in their niche. Whether it’s with her group programs, 1:1 coaching, or workshops, her mission is to help experts with big hearts get recognized and get paid a premium for their brilliance.
However, she needed a way to make course consumption easier for her students. Sound familiar?
Kat Chose Hello Audio To Make Course Consumption Easier For Students
As most content creators know, getting busy people to consume content is tricky. Even when they’re passionate and excited about content, sitting down to watch a video or participate in a workshop can be nearly impossible. This is a problem Kat knew all too well.
“I feel like people were constantly listening to my podcast on the go and learning so much from it. But then they would sign up for my paid program and struggle to actually set aside the time to sit down and watch the videos. So, ultimately, I just wanted to give them a way of learning on the go and having more flexibility with how they consume the content as well.”
Hello Audio Was Easy To Use And Had Zero Learning Curve
Like so many online course creators during the early days of her business, Kat was hesitant to add yet another software subscription. She wasn’t sure how difficult it would be, how much time it would take, etc.
Like any good entrepreneur, Kat questioned whether the return on investment would be there. Fortunately, Hello Audio turned out to be precisely what she was looking for without any of the headaches.
“Most softwares that I have signed up for, even though I pride myself in being pretty tech savvy, there’s usually a learning curve involved. With Hello Audio, it was like there was zero learning curve.”
Kat easily used the drag and drop features to upload audio files quickly. This eased any worries about time management since she didn’t have to spend lots of time editing, uploading, etc. Initially, she believed Hello Audio might DOUBLE the amount of time it took her to add content. Fortunately, that wasn’t the case.
“I couldn’t believe how fast and easy it was. It was really satisfying to be able to just load it up there and know that within a few seconds it was going out to my students.”
Kat’s Favorite Features Include Customer Service and Feed Types
Kat particularly enjoys being able to choose how her feed goes out to her students. Some online programs are designed to be binged all in one go, while others need drip feeds. With Hello Audio, Kat can choose the option that aligns with her course platform.
Additionally, her experience with the Hello Audio customer service team has added even more value.
“I wasn’t surprised, but the customer service is amazing. The team behind Hello Audio cares so much. You can tell that the reason Hello Audio exists is because of their level of care. Because they actually want you to be able to serve your students and clients to your highest. So, aside from them just being there to answer all of your questions and make sure you don’t get stuck, they are just lovely.”
Hello Audio Helped Kat Overcome Her Biggest Sales Objection
Previously, people would tell Kat that they didn’t have time for another program or that it was difficult to set aside the necessary time. By offering her private audio feed as a bonus, however, Kat has successfully overcome this objection.
“Immediately, I’m able to say that you can learn on the go, you do not actually have to be sitting at your desk and watching a video to do this. So that was really big!”
The Response From Kat’s Audience Was Overwhelmingly Positive
What’s even more exciting is how quickly the students who used the audio feed binged her content. Oftentimes, when students are getting started, they’ll watch the introductory videos but then it takes them a while to get into the meat of the content. With Hello Audio, that wasn’t the case at all.
“I had a handful of students who were just smashing through it….And that just felt so good to know that I’d actually delivered something that had taken their experience to the next level. Especially when compared with a lot of other programs they’d taken in the past that didn’t have this as an option.”
Her students were initially quite surprised by the audio. They simply weren’t used to this kind of experience from a course or program. Previously, they may not even have had access to audio files. Even if they did, it was often super clunky and involved awkward downloads. Kat’s audio feeds were seamless and made her content so much more accessible to her students.
“They were really impressed and just absolutely loved the whole experience. And I can see the ones that the second a new module goes out, they immediately listen to all of them in a row. They’re really binging the content in a way that they haven’t before. So they loved it and I haven’t had any technical issues with them signing up for it which is always a relief as well.”
Kat Continues to Create Valuable Content With Hello Audio!
Kat had such a positive experience with Hello Audio that she decided to use it again as part of her newest endeavor—The Know Like Trust Challenge.
Honestly, we love the approach she’s taken with this challenge! Many of the individuals in her community struggle with perfectionism, time management, and direction. The way she’s designed this particular challenge addresses ALL of those issues.
It starts with intentional prep work designed to help people set goals and create lasting habits. Then she’s providing 30-days of bite-sized audio lessons that correspond to her Challenge Playbook. Plus, access to the Know Like Trusters Slack community means participants will always have support.
Basically, she’s created a challenge that incorporates flexible schedules, nurtures creativity, and promotes consistency. And that’s something we can definitely get behind!
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