Learn how to repurpose premium content with private podcasts to make evergreen content NEW again, provide added value to your audience, and so much more!
Does this sound familiar?
You’ve been working tirelessly on content for your course, coaching modules, opt-ins, etc. Finally, it’s finished! Now, you eagerly spread the news via social media, newsletters, and maybe even just word of mouth. Since you’ve worked SO hard to create such phenomenal content, views spike, content gets consumed, and you’re thrilled to provide a valuable product and/or service.
But what happens when those views start to decline? Maybe your content slowly loses clicks, sales start to fall, or engagement slows to a trickle. Sometimes a marketing revamp helps rebuild that initial excitement…but not always. So, what then?
This is where private podcasts come into play!
Yes, you could spend hours and hours strategizing, creating, and refining brand new content. The other option? Simply and quickly repurpose that same content into a private podcast feed and breathe new life into it!
READING TIME – 4 min
Make Evergreen Content NEW Again By Repurposing It Into Audio
This probably isn’t news to you, but newer content generally ranks higher than older content. Admittedly, it does make a certain amount of sense. If someone is searching for “The Best…” of anything, they’ll want the newest, most up-to-date information.
However, that doesn’t mean your evergreen content from a few years ago isn’t still valuable! That content could be just as relevant NOW as it was five years ago. So, how do you overcome the search engine’s preference for new content?
By repurposing your evergreen content into a private podcast! Updating your website with audio-format versions of your content helps make them new again in the eyes of the search engines.
Repurpose Content and Let Your Audience LISTEN
One of our favorite features of audio content is accessibility. Yes, written content, and video content for that matter, will always have their place. However, not everyone has time to sit and read a 10-minute blog post or watch an hour-long video recap of a missed meeting.
But what if your audience could simply listen to your content? What if they could consume your content while driving, cleaning the house, or while working out at the gym?
Obviously, this is true for ANY audio-only content. However, transforming old content into a private podcast makes it more accessible to an audience that may not have “heard” your content the first time around.
Now, new students, clients, or trainees can quickly go through all the premium content you already have!
Repurpose Content To Provide Added Value For Current Users
While it might seem like transforming old material into a private podcast will only be beneficial to NEW users, that’s not the case.
Think about the last time you took an online course or had to work through training modules. It probably involved a lot of reading and video watching, but did you absorb ALL of the material the first time through? Not likely!
If you’re like the rest of us, sometimes you have to first binge content, review study materials, re-read or re-watch videos, and THEN try putting the material into practice. It’s a LOT! But with private podcast feeds, it’s actually not a lot. In fact, it’s surprisingly easy.
For example, Jaclyn Mellon, the strategist and host of the Go-To Gal Podcast, uses private podcasts for digital courses and products. Students can now listen while actually implementing the lessons. This makes it easier for students to consume content while putting it into practice.
“A number of them love that they can just really easily binge the content and then go back and relisten to certain parts that maybe they needed to revisit or take notes with.” This move helped Jaclyn increase both course completion rates AND student success rates!
Interested in hearing more about the different ways creators have repurposed content with Hello Audio? Tune in to our Success Stories and hear all the details on private feed strategies and the amazing results our users have experienced.
Try Hello Audio and Easily Repurpose Content TODAY
If you’re here, then you already have amazing content. You’re just looking for ways to infuse it with added value and make it more accessible. Oh, and you’re probably interested in a host of other things like increased completion rates, sales, user success, etc.
Luckily, repurposing your content into a private podcast can do ALL of those things!
What’s more, it doesn’t have to be some complicated marketing overhaul. We created Hello Audio so that content creators like you can upload their first private feed with simple recordings and a few clicks.
It’s time to put your message out there in a different way. Make your content more convenient and let your audience consume it 24/7, on the go, while actually getting to know you! Audio is personal, and that intimate touch can make a huge difference.
Sign up for our FREE Hello Audio Demo and Training! You’ll learn about the different types of private feeds, which ones may be right for you, actionable steps to create and deliver your first private feed, and LOTS of helpful resources.
Your audience is mobile, your content should be too